Creation of a delicatessen range for Armor Lux divided into four sections; Flavours of the Earth, Flavours of the Sea, Confectionery and Biscuits. Each section has been associated with a material and a graphic element. The idea is to bring a feeling of escape linked to the brand’s Breton identity. It was also important to keep the modern and qualitative aspect of the brand with the help of a sober visual identity and a bichromy in navy blue and gold.